Your new Members Hub

The Members Hub designed for every member

With more than 40,000 members, the Art Gallery Society of New South Wales is the largest arts membership organisation in Australia and New Zealand. But there is no single way to be a member.

Some rarely miss a major exhibition. Others come for lectures, workshops and events, travel with us on our international tours or connect through Look magazine. Our community includes long-term supporters, Australian artists, regional and international members, and 6000 young members aged under 25.

These different interests and experiences have shaped our new Members Hub.

The Members Hub brings everything together in one digital home, making it easier to discover exhibitions, events and member experiences, book tickets and programs, read Look magazine online, explore benefits and manage membership.

Designed around our members

A young member looking for their next event has different interests from someone who regularly attends lectures. A regional member may engage with the Gallery differently from someone who visits every week. An international art lover might be searching for their next incredible tour.

The Members Hub recognises these differences, helping members navigate the breadth of what is available and find more of what interests them.

Members have also played an important role in shaping the experience. Volunteers participated in workshops, tested prototypes and shared feedback about how they find information, what they value and where things could be easier.

Their insights have influenced the Hub’s navigation, functionality, content and design. It has not simply been designed for members, but with them.

Making membership more personal

Behind the Hub is a new approach to understanding our membership community. Information previously spread across ticketing, booking and customer management systems can now provide a clearer picture of the different ways members engage with the Art Gallery.

Over time, data and AI can use this understanding to make the experience increasingly relevant.

Someone interested in contemporary art might discover a related talk or Look article. A regular event attendee could find another program that appeals to them. A member passionate about international art and culture might discover an upcoming Art in Focus tour.

The aim is simple: to make discovery easier and help members get more from their membership.

The Members Hub is therefore more than a place to manage membership. It is a gateway to art, ideas and culture, designed to make every visit and experience easier.

Technology makes this possible, but people remain at its heart. By understanding the many different ways our members connect with art, we can create an experience that feels more relevant, useful and inspiring – and helps every member discover what comes next.